The State of Digital Marketing

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By jvanallen@broadreachpr.com

November 6th, 2023

IFOB Board Member Linda Varrell, APR, President and Founder of Broadreach Public Relations in Portland,  presented State of the State of Digital Marketing at the Tri-State Trust Forum in Portsmouth last week. In this presentation she focused on why digital marketing matters and where it’s headed in the future. View the presentation here! https://www.canva.com/design/DAFuWEeSqPw/9rD6sdG0oxFBVX-XA6GKXg/view

A few key takeaways:

  • Digital marketing is a vital element of an organization’s overall marketing strategy
  • Developing content takes focus and balancing paid, earned, shared and owned (PESO)
  • Digital marketing takes time and can be tedious, yet rewarding
  • Knowing your audience is key
  • Have a plan and measure that plan
  • Have fun with graphics and storytelling
  • Partner with experts

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