The State of Digital Marketing

IFOB Board Member Linda Varrell, APR, President and Founder of Broadreach Public Relations in Portland,  presented State of the State of Digital Marketing at the Tri-State Trust Forum in Portsmouth last week. In this presentation she focused on why digital marketing matters and where it’s headed in the future. View the presentation here! https://www.canva.com/design/DAFuWEeSqPw/9rD6sdG0oxFBVX-XA6GKXg/view

A few key takeaways:

• Digital marketing is a vital element of an organization’s overall marketing strategy
• Developing content takes focus and balancing paid, earned, shared and owned (PESO)
• Digital marketing takes time and can be tedious, yet rewarding
• Knowing your audience is key
• Have a plan and measure that plan
• Have fun with graphics and storytelling
• Partner with experts