Five Lessons About Communications That Transcend the PR – Journalism Divide

Journalism and PR are often seen as diametrically-opposed institutions. But Jennifer Van Allen, Associate Director of Client Services at Broadreach Public Relations in Portland, has discovered that strategic public relations — and any effective business communication — requires a lot of the same skills as solid journalism. In this article, she lays out Five Lessons That Transcend the PR— Journalism Divide.

Broadreachpr.com

https://www.broadreachpr.com/blog/five-lessons-that-transcend-the-journalism-pr-divide/