“How to” – Marketing & Protecting Your Family Business

🤖 “How to” – Marketing & Protecting Your Family Business 🪪

How To Promote and Protect your Brand with a focus on the advantages of calling out being family-owned in the buy local movement

With the changing landscape of traditional and social media, companies need to fill the well with positive PR for if and when they need to contain a crisis.  Having a team of experts at your fingertips will help you not only stand out with your brand on good days but to be ready for when things may take an unexpected turn.

Learn how to promote and protect your family business by planting a solid brand strategy and growing your reputation through the power of positive PR. We’ll explore how calling out your ‘family-owned’ status helps you thrive in the buy local movement!

We’ll  cover the following concepts:

1. What goes into a brand?
2. What is a crisis vs bad news (legal, liability, insurance, breach…)
3. Ways to grow your reputation.
4. Things that impact your reputation.
5. Key takeaways and resources
6. What is the value of promoting “family-owned” in the buy local economy ethos

Speakers:

• Paula Stanton, Broadreach Public Relations
• David Farmer, Bernstein Shur
• Keith Turley, Turley Publications
• Tom Estabrook, Estabrook’s