“How to” – In the Brave New World of NIL (Name Image and Likeness)

🤖 In the Brave New World of NIL (Name Image and Likeness) 🪪

How To Promote and Protect your Brand with a focus on the advantages of calling out being family-owned in the buy local movement

With the changing landscape of traditional and social media, companies need to fill the well with positive PR for if and when they need to contain a crisis.  Having a team of experts at your fingertips from legal, to FBI to IT cyber security protection will help you not only stand out with your brand on good days but to be ready for when things may take an unexpected turn.

We’ll  cover the following concepts:

1. What goes into a brand?
2. What is a crisis vs bad news (legal, liability, insurance, breach…)
3. Ways to grow your reputation.
4. Things that impact your reputation.
5. War stories & triage – bring your successes and challenges to share with the group to see how we all can learn from each other
6. Key takeaways and resources

Speakers:

• Linda Varrell, President / CEO, Broadreach Public Relations
• TBD