Broadreach Public Relations’ Client Relations Team Receives PESO Model Certifications

Four members of Broadreach successfully completed the Spin Sucks Academy Course 

PORTLAND, Maine (June 16, 2026) – Broadreach Public Relations announced that its team earned the PESO Model Certification, reinforcing the firm’s commitment to delivering high-quality communications services. Certified staff include Autumn Hall, Cassandra Chabot, Chance Viles, and Hannah Lilly.

Administered by Spin Sucks, the training requires a comprehensive understanding of the PESO Model’s four channels: paid, earned, shared and owned media. As the communications landscape continues to evolve, these channels change significantly from year to year. More than a decade after its introduction, the model continues to help communications professionals strengthen their expertise and demonstrate their experience. The training has also evolved to incorporate AI into its practices, an increasingly important factor in the field. 

This certification reinforces Broadreach’s ability to help clients navigate a shifting communications landscape, where AI is changing how audiences find information, evaluate credibility and engage with brands. 

“At Broadreach, we are intentional about the professional development opportunities we pursue and the standards we hold ourselves to,” said Linda Varrell, President and Founder of Broadreach Public Relations. “We chose to invest in the PESO Model Certification because it is one of the most rigorous and respected frameworks in integrated communications. Alongside our investment in communications measurement training, this certification enhances our ability to provide clients with strategic counsel grounded in proven frameworks and best practices.” 

About Broadreach Public Relations
Founded in 2007, Broadreach Public Relations is a women-owned, award-winning strategic communications firm located on Portland’s historic waterfront. Broadreach runs on the Entrepreneurial Operation System (EOS) and has partnered with over 350 businesses, government agencies, and nonprofits to deliver creative strategies, effective storytelling, and measurable results for more than 450 projects. The firm, consisting of ten employees, has earned 75+ local and national industry awards. We take pride in helping clients build their credibility, raise their profile, and expand their reach. Learn more at www.broadreachpr.com.